product development

The implications of “user toolkits for innovation”

Leading firms have begun to offer user toolkits for innovation. User toolkits are seen as a means to eliminate (costly) iterations of need-related-information between users and producers in the product development process because toolkits allow users to perform need-related aspects of product development themselves

Communicating Knowledge in Globally Dispersed Teams: A Study of Autoliv

Background: As companies are operating more and more globally, the need for increasingly coordinating and cooperating activities are becoming important. One solution to problems associated with work in globally dispersed teams can be to organize business activites, such as product development, virtually. A virtual setting for knowledge transfer is becoming ...

BLOGGING FOR TRUST? An Examination of Executive Blogs From A Trust Perspective

In recent years, blogs, which can be described as online journals, have started to reach a broad audience. One type of blog emerging has been the executive blog, which is maintained by a person holding an executive position within a company. Theory suggests that one possible area of use for ...

Role of Marketing in Product Development

This is a small article providing information about marketing and its role in product development. The article also discusses about analysing the market and different techniques available to analyze the market to identify the requirement of a product. Format: HTML | Size: -- Source: Blueprint Read This Article