marketing mix

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both short- and long-term marketing strategies of each, you can create an even more ...

This article discusses the marketing mix strategy within the library environment. The marketing mix is, summarily, the product (dresses or children's books), price of same, places of distribution, and related promotional messages. The strategy is how these four work together to deliver optimal customer satisfaction. The product can be a good, ...