Negotiation Across Cultural Boundaries

Overview: It is said that over two-thirds of the effectiveness of negotiation is determined by non verbal communication. Body language can therefore frequently provide valuable insight into a person's feelings and attitudes. Gestures and facial expressions can communicate diverse emotions and attitudes. They are, however, often misleading due to the marked cultural differences in the use and interpretation of nonverbal cues.

This article analyses the importance of understanding and recognising differences in the use of non-verbal cues and body language of customers, especially those from other cultural backgrounds, to avoid costly misinterpretation during negotiation.

Tags: Negotiations, Cultural Boundaries
Format: HTML | Size: --
Author: Manie Spoelstra
Source: calumcoburn


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