Marketing Project Reports, Marketing Management Papers, Thesis

More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures ...

There are rumors in the mobile telecom industry today implying that a launch of a Gphone by Google might not be far away. By bringing both new technology and a new business model onto the ...

In recent years, blogs, which can be described as online journals, have started to reach a broad audience. One type of blog emerging has been the executive blog, which is maintained by a person holding ...

Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the ...

As an increasing number of people are logging on to the internet to do their shopping, it is imperative for a site to be accessible and usable. Nielsen’s heuristic method is one esteemed method that ...

This paper is the result of a minor field study conducted in Istanbul, Turkey, during the period of November and December 2007. The purpose of the paper is to investigate the current business environment for ...

The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on ...