Marketing Management Articles, Papers, Marketing Case Studies, Notes, Tips, Strategies, Resources

This paper tests the pro-competitive effect of imports on product and labour markets for Spanish manufacturing firms in the period 1990-2005. In doing so, it takes into account the type of imported products: final vs ...

Making insurance and savings decisions is very difficult. This paper constructs and implements a test of rational consumer behavior in a highstakes financial market. In particular, we test whether consumers make systematic mistakes in perceiving their ...

Claims that promotion strategies by fast food companies are at least partly responsible for rising obesity rates are now common. Many believe that fast food promotion is a significant cause of the obesity epidemic in ...

The discovery of a small number of generic strategies or competitive positions that would work equally well across product-markets, businesses and industries, would be an extremely important finding for business practicians. In particular the question ...

The aim of this paper is to investigate the spatial configurations of the economy that are particularly geared towards the creation, transfer, and usage of knowledge. The many competing schools of thought concerning themselves with ...