Management Articles » Marketing Management http://www.managementheaven.com Management Articles Sat, 07 Jan 2012 15:09:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Markups, bargaining power and offshoring: An empirical assessment http://www.managementheaven.com/markups-bargaining-power-offshoring/ http://www.managementheaven.com/markups-bargaining-power-offshoring/#comments Mon, 06 Jun 2011 16:00:44 +0000 Admin http://www.managementheaven.com/?p=13031 http://www.managementheaven.com/markups-bargaining-power-offshoring/feed/ 0 Market Evidence of Misperceived Prices and Mistaken Mortality Risks http://www.managementheaven.com/misperceived-prices-mistaken-mortality-risks/ http://www.managementheaven.com/misperceived-prices-mistaken-mortality-risks/#comments Thu, 02 Jun 2011 14:04:19 +0000 Admin http://www.managementheaven.com/?p=9104 http://www.managementheaven.com/misperceived-prices-mistaken-mortality-risks/feed/ 0 Promotion and Fast Food Demand: Where’s the Beef? http://www.managementheaven.com/promotion-fast-food-demand/ http://www.managementheaven.com/promotion-fast-food-demand/#comments Mon, 23 May 2011 06:04:05 +0000 Admin http://www.managementheaven.com/?p=13516 http://www.managementheaven.com/promotion-fast-food-demand/feed/ 0 Strategic marketing types: Evidence from the European meat processing industry http://www.managementheaven.com/strategic-marketing-european-meat-processing/ http://www.managementheaven.com/strategic-marketing-european-meat-processing/#comments Sat, 07 May 2011 09:31:08 +0000 Admin http://www.managementheaven.com/?p=11456 http://www.managementheaven.com/strategic-marketing-european-meat-processing/feed/ 0 The Cluster as Market Organization http://www.managementheaven.com/cluster-market-organization/ http://www.managementheaven.com/cluster-market-organization/#comments Fri, 15 Apr 2011 06:42:43 +0000 Admin http://www.managementheaven.com/?p=11009 http://www.managementheaven.com/cluster-market-organization/feed/ 0 Exploring Marketing in Micro Firms http://www.managementheaven.com/marketing-micro-firms/ http://www.managementheaven.com/marketing-micro-firms/#comments Tue, 04 Jan 2011 10:31:35 +0000 Admin http://www.managementheaven.com/?p=3821 http://www.managementheaven.com/marketing-micro-firms/feed/ 0 Pricing Strategies in E-Commerce: Bricks vs. Clicks http://www.managementheaven.com/pricing-strategies-ecommerce/ http://www.managementheaven.com/pricing-strategies-ecommerce/#comments Mon, 27 Dec 2010 12:19:00 +0000 Admin http://www.managementheaven.com/?p=4771 http://www.managementheaven.com/pricing-strategies-ecommerce/feed/ 0 The Impact of Generic Competition on Brand Name Market Shares http://www.managementheaven.com/generic-competition-brand-name/ http://www.managementheaven.com/generic-competition-brand-name/#comments Thu, 25 Nov 2010 08:46:46 +0000 Admin http://www.managementheaven.com/?p=5624 http://www.managementheaven.com/generic-competition-brand-name/feed/ 0 Interpretation of Services Marketing Concepts http://www.managementheaven.com/services-marketing-concepts/ http://www.managementheaven.com/services-marketing-concepts/#comments Sun, 19 Sep 2010 10:17:52 +0000 Admin http://www.managementheaven.com/?p=3822 http://www.managementheaven.com/services-marketing-concepts/feed/ 0 Marketing, What is it? http://www.managementheaven.com/marketing-intro1/ http://www.managementheaven.com/marketing-intro1/#comments Sun, 01 Feb 2009 09:23:07 +0000 Admin http://www.managementheaven.com/mhcontent/?p=128 http://www.managementheaven.com/marketing-intro1/feed/ 0 Role of Marketing, Nature of Marketing http://www.managementheaven.com/marketing-role1/ http://www.managementheaven.com/marketing-role1/#comments Sun, 01 Feb 2009 09:21:10 +0000 Admin http://www.managementheaven.com/mhcontent/?p=127 http://www.managementheaven.com/marketing-role1/feed/ 0 New Role of Marketing, Marketing Role in 21st Century http://www.managementheaven.com/marketing-role2/ http://www.managementheaven.com/marketing-role2/#comments Sun, 01 Feb 2009 09:15:28 +0000 Admin http://www.managementheaven.com/mhcontent/?p=126 http://www.managementheaven.com/marketing-role2/feed/ 0 Role of Marketing in Product Development http://www.managementheaven.com/marketing-role3/ http://www.managementheaven.com/marketing-role3/#comments Sun, 01 Feb 2009 09:12:26 +0000 Admin http://www.managementheaven.com/mhcontent/?p=125 http://www.managementheaven.com/marketing-role3/feed/ 0 Relevance Marketing http://www.managementheaven.com/relevance-marketing1/ http://www.managementheaven.com/relevance-marketing1/#comments Sun, 01 Feb 2009 09:09:49 +0000 Admin http://www.managementheaven.com/mhcontent/?p=124 http://www.managementheaven.com/relevance-marketing1/feed/ 0 Marketing Mix http://www.managementheaven.com/marketing-mix1/ http://www.managementheaven.com/marketing-mix1/#comments Sun, 01 Feb 2009 09:07:54 +0000 Admin http://www.managementheaven.com/mhcontent/?p=123 http://www.managementheaven.com/marketing-mix1/feed/ 0