Marketing Management Articles, Papers, Marketing Case Studies, Notes, Tips, Strategies, Resources

Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to someone else's products, services or values. Simply, if it ...

'Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably. All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette ...

Marketing might think of its task as resolving the conflicting needs and interests of stakeholders. I suggest this because a focus on the word customer risks oversimplifying the real challenge... And as Jennifer's comments suggest, if ...

This is a small article providing information about marketing and its role in product development. The article also discusses about analysing the market and different techniques available to analyze the market to identify the requirement ...

Dramatic growth in direct marketing, an industry that now accounts for more than 50 percent of all advertising expenditures, offers measurability that is unparalleled in the marketing world. Direct marketing offers tremendous flexibility to market across ...

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By ...

This article discusses the marketing mix strategy within the library environment. The marketing mix is, summarily, the product (dresses or children's books), price of same, places of distribution, and related promotional messages. The strategy is ...

Today's corporate leaders must direct their companies through an increasingly complex and risky business climate. Critical decisions often must be made very quickly and with incomplete information. The determination of pricing strategies, capital budgeting, sales ...

In today's marketing world, segmentation is often treated as old hat. And it's no wonder. With so many misconceptions and segmentation failures, marketing professionals are left with little more than survey statistics, textbook rhetoric, and ...

Market segmentation, targeting and positioning strategies enable an organization to gain competitive advantage in the market. Market segmentation involves dividing the entire market into groups containing identifiable consumers who seek similar benefits from a product. ...